M.S. in Digital Marketing & Media

New York City's Top Destination for STEM Graduate Degrees

Online | On-Campus

M.S. in Digital Marketing & Media

New York City's Top Destination for STEM Graduate Degrees

Online | On-Campus

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No GRE Required

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Online or
On-Campus

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Full or Part-Time

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Fixed-Rate Tuition

#1

Best Value School
In New York City

95%

Alumni Employed 6 Months After Graduation

$30K

Total Tuition After
STEM Fellows Scholarship

Program Highlights

Become a Marketing Manager ranked #11 Best Job of 2025 by U.S. News with a degree that sets you apart.
Our flexible program offers two career tracks—marketing analytics or digital and social strategies—so you’ll gain skills for your next big career opportunity.

  • Develop market segmentation skills
  • Expand CRM knowledge for better customer insights
  • Apply digital storytelling strategies to engage audiences
  • Make agile, impactful digital ad spend decisions
  • Learn best practices in UX design
  • Drive engagement and improve conversion techniques
  • Conduct data analysis and create actionable reports
  • Plan strategic campaigns, SEO and SEM initiatives
  • Get certified in Google Ads and Analytics
  • Gain expertise in Tableau and R
  • Optimize digital marketing strategies

The
Katz
School
Advantage

Overview

  • 30 Credits
  • Fall and spring starts
  • Average time to completion:
    1–1.5 years
  • Evening classes
  • Fully Online classes
  • On-Campus classes in Midtown, Manhattan

Explore the Curriculum

YU Innovation Lab

Work with Israeli and NYC-based startups to develop skills that drive next-generation successes.

The
Katz
School
Advantage

STEM Fellows

Work with an industry mentor, showcase and publish your work at our annual Symposium, and receive a generous tuition scholarship.

STEM OPT

International students may be eligible for up to 36 months of OPT after graduation.

We are Innovators, Makers, and Life-Changers

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Students in the Digital Marketing and Media program at the Katz School are making a global impact. Eliza Freire addressed the United Nations Commission on the Status of Women, showcasing the program's emphasis on leadership, innovation, and real-world engagement. Read the full article

Loretta Ching’andu, 2025 Graduate

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Digital Marketing and Media students at the Katz School are showcasing their ability to craft innovative strategies by addressing real-world challenges. As part of a business case competition, a student team proposed reforms to the MTA, earning recognition as a finalist for their strategic insights and impactful ideas. Learn more about the accomplishments of DMM students: Read the full article.

DMM Students Collaborate to Tackle Real-World Challenges

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“We get a real life experience at Katz working with actual clients. Students have a voice in helping them identify where to grow and build their online presence. We developed a marketing strategy for a company that raised $7.7 million in seed money.” Learn more about their story.

Abagail Berkowitz, 2022 graduate

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“At Katz, beyond SEO, SEM, PPC, and content writing, I learned how to combine analytical thinking with creative problem-solving, which has helped me develop innovative marketing campaign ideas that drive business success."

Linyu Zheng, 2022 graduate

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Leveraging the extensive research and technical skills I learned in the Katz School program has allowed me to adjust to life at Goldman Sachs, where the demands are always high."

Zak Benarroch, 2021 graduate

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"We are research scientists, tech builders and patient-centered clinicians working on problems that matter. We concentrate our energy on industry sectors that are the engines of New York City’s growth and revitalization and are redefining the way we work and live."

Paul Russo - Vice Provost at Yeshiva University and Dean of the Katz School of Science and Health

Alumni Prove the Value
of a Katz School Degree

Katz graduates land dream jobs at top companies. We’ll help you make lasting connections that will propel you forward.

Annual
Median
Salary
in NYC

Digital Media Buyer: $109,000

Global Marketing Director: $227,000

Digital Marketing & Analytics Manager: $151,000

Annual
Median
Salary
in NYC

Demand Generation Manager: $132,000

Digital Experience Manager: $146,000

Email Marketing Manager: $119,000

Source: Glassdoor.com, Aug. 2025

Online & On-Campus Program Deadlines

OCT 30

Priority Deadline for Spring Applicants

Rolling Admissions Thereafter

JAN

Spring Classes Start Mid-January

Exact Date TBA

JUN 01

Priority Deadline for Fall Applicants

Rolling Admissions Thereafter

AUG

Fall Classes Start Late August

Exact Date TBA

Study and Practice in New York City

Study and work next to the best companies in one of the largest, most dynamic job markets in the world.

Contact Us

Office of Graduate Admissions
katzgrad@yu.edu
646.592.4753

Graduate Degrees for the Most
In-Demand Careers

  • Artificial Intelligence (MS)
  • Biotechnology Management and Entrepreneurship (MS)
  • Computer Science (MS)
  • Cybersecurity (MS)
  • Data Analytics and Visualization (MS)
  • Digital Marketing and Media (MS)
  • Mathematics (MA, PhD)
  • Nursing — Accelerated (BS)
  • Occupational Therapy (OTD)
  • Physician Assistant Studies (MS)
  • Physics (MA)
  • Speech-Language Pathology (MS)

Ready to learn more?

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