M.S. in Digital Marketing & Media
Top-3 New York City University

No GRE Required


In Person or Online


Flexible Schedule


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Program Highlights

Our flexible program offers two career tracks—marketing analytics or digital and social strategies—so you’ll gain skills for your next big career opportunity.
Market segmentation skills
Expanded CRM knowledge
Digital storytelling strategies
Making agile, impactful digital ad spend decisions
Best practices in UX design
Next-level engagement and conversion techniques
Data analysis and reporting skills
Strategic campaign and SEM planning
Google Analytics, Tableau, and R expertise
Optimizing digital strategies
Advanced social media tactics


employment rate within six months of graduation


total tuition from start to finish, whether you complete in one or two years


median advertised salary in NYC metro area

Students are eligible for the Fellows program.

Work with an industry mentor, showcase your work at our annual conference and get it published.

Contact Us

Xavier Velasquez

Assistant Director of Graduate Admissions | xavier.velasquez@yu.edu | 646.592.4737
Schedule an Appointment


Choose Your Degree Path



30 credit hours. Full-time or part-time. 12–15 months. Online and  evening options convenient for working professionals.

YU Innovation Lab

YU Innovation Lab

Work with Israeli and NYC-based startups to develop skills that drive next-generation successes.

STEM-OPT Approved Degree

STEM-OPT Approved Degree

International students may be eligible for up to 36 months of OPT. YU also offers CPT opportunities.

Choose your career path

Our alumni have a 95% employment rateLand an in-demand digital marketing leadership role—or an executive promotion—with the experience and expertise you’ll gain at Katz.

Your future job title

  • Vice President of Marketing
  • Digital Media Buyer
  • Global Marketing Director
  • Senior Digital Marketing Director
  • Digital Marketing & Analytics Manager
  • Digital Strategy Manager
  • Demand Generation Manager
  • Digital Experience Manager
  • Growth Marketing Manager
  • Social Media & Email Marketing Manager
Choose your degree path

We are Innovators, Makers, and Life-Changers

Alumni Prove the Value of a Katz Degree

With a 95% employment rate, Katz graduates secure careers with top organizations and land dream jobs. We’ll help you make the connections that match your drive.

Admission Dates and Deadlines

Oct 30

Priority Deadline for Spring Applicants
Rolling Admissions Thereafter

October 30

Jan 17

Spring Classes Start

January 17

Jan 15

Priority Deadline for Fall Applicants
Rolling Admissions Thereafter

January 15

Jun 01

Recomended Final Deadline for International Students

June 1

Aug 28

Fall Classes Start Late August
(Exact Date TBA)

August 28

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In our intimate classes, you are in constant dialogue with faculty, guest lecturers and peers.


Study and practice in one of the most diverse cities in the world — New York City.
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Graduate students at Yeshiva University come from almost every US state and more than 90 countries.

New York City’s Premier Destination for the New Economy

A Katz degree puts you ahead of the competition — offering master’s programs in sectors that are defining the economy.

Learn more about all programs at Katz:

  • Physician Assistant Studies (MS)
  • Speech-Language Pathology (MS)
  • Occupational Therapy (OTD)
  • Artificial Intelligence (MS)
  • Biotechnology Management and Entrepreneurship (MS)
  • Cybersecurity (MS) 
  • Data Analytics and Visualization (MS)
  • Digital Marketing and Media (MS)
  • Mathematics (MA, PhD)
  • Physics (MA)

Ready to learn more?

Get more information about scholarships, financial aid, deadlines, and special events.

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