M.S. in Digital Marketing & Media

New York City's Top Destination for STEM Graduate Degrees

M.S. in Digital Marketing & Media

New York City's Top Destination for STEM Graduate Degrees

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No GRE Required

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In-Person
(midtown Manhattan)

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Full or Part-Time

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Fixed-Rate Tuition

#1

Best Value School
In New York City

95%

Alumni Employed 6 Months After Graduation

$30K

Total Tuition After
STEM Fellows Scholarship

Program Highlights

Our flexible program offers two career tracks—marketing analytics or digital and social strategies—so you’ll gain skills for your next big career opportunity.

  • Market segmentation skills
  • Expanded CRM knowledge
  • Digital storytelling strategies
  • Making agile, impactful digital ad spend decisions
  • Best practices in UX design
  • Next-level engagement and conversion techniques
  • Data analysis and reporting skills
  • Strategic campaign and SEM planning
  • Google Analytics, Tableau, and R expertise
  • Optimizing digital strategies
  • Advanced social media tactics

The
Katz
School
Advantage

Overview

  • 30 Credits
  • Fall and spring starts
  • Average time to completion:
    1–1.5 years
  • Evening classes

Explore the Curriculum

YU Innovation Lab

Work with Israeli and NYC-based startups to develop skills that drive next-generation successes.

The
Katz
School
Advantage

STEM Fellows

Work with an industry mentor, showcase and publish your work at our annual Symposium, and receive a generous tuition scholarship.

STEM OPT

International students may be eligible for up to 36 months of OPT after graduation.

We are Innovators, Makers, and Life-Changers

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"We are research scientists, tech builders and patient-centered clinicians working on problems that matter. We concentrate our energy on industry sectors that are the engines of New York City’s growth and revitalization and are redefining the way we work and live."

Paul Russo - Vice Provost at Yeshiva University and Dean of the Katz School of Science and Health

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“At Katz, beyond SEO, SEM, PPC, and content writing, I learned how to combine analytical thinking with creative problem-solving, which has helped me develop innovative marketing campaign ideas that drive business success."

Linyu Zheng, 2022 graduate

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Leveraging the extensive research and technical skills I learned in the Katz School program has allowed me to adjust to life at Goldman Sachs, where the demands are always high."

Zak Benarroch, 2021 graduate

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“We get a real life experience at Katz working with actual clients. Students have a voice in helping them identify where to grow and build their online presence. We developed a marketing strategy for a company that raised $7.7 million in seed money.”

Abagail Berkowitz, 2022 graduate

Alumni Prove the Value
of a Katz School Degree

Katz graduates land dream jobs at top companies. We’ll help you make lasting connections that will propel you forward.

Your
Future
Job
Title

Digital Media Buyer

Global Marketing Director

Digital Marketing & Analytics Manager

Your
Future
Job
Title

Demand Generation Manager

Digital Experience Manager

Social Media & Email Marketing Manager

Admission Dates and Deadlines

OCT 30

Priority Deadline for Spring Applicants

Rolling Admissions Thereafter

JAN

Spring Classes Start Mid-January

Exact Date TBA

JUN 01

Priority Deadline for Fall Applicants

Rolling Admissions Thereafter

AUG

Fall Classes Start Late August

Exact Date TBA

Study and Practice in New York City

Study and work next to the best companies in one of the largest, most dynamic job markets in the world.

Contact Us

Office of Graduate Admissions
katzgrad@yu.edu
646.592.4753

Graduate Degrees for the Most
In-Demand Careers

  • Artificial Intelligence (MS)
  • Biotechnology Management and Entrepreneurship (MS)
  • Cybersecurity (MS)
  • Data Analytics and Visualization (MS)
  • Digital Marketing and Media (MS)
  • Mathematics (MA, PhD)
  • Occupational Therapy (OTD)
  • Physician Assistant Studies (MS)
  • Physics (MA)
  • Speech-Language Pathology (MS)

Ready to learn more?

We'd love to talk with you! Please enter your contact information and a member of our team will reach out to you.